Google takes time to identify and rank a newly built website. So if the site is recent, there are no reasons to worry. However, if the existing website, which has been active for quite some time, doesn’t rank, there must be some severe issues.

The website speed determines the timeframe of a server response, how fast the content is loaded and how much time it needs to be ready for use, and how much time average users spend on a page. This ranking factor is so vital that Google makes it one of its top priorities when evaluating what to show first. If it takes forever to load, it will be penalized by Google and the visitors who will leave in the first three seconds. So the algorithm will mark it as less important and thus less visible. Optimizing the website speed is so beneficial that Google prioritizes a fast, responsive server over relevant content, taking more time to load. The standard applies to both desktop and mobile versions.

If we consider proper SEO optimization, blogs are an unavoidable part of it. Bloggs itself doesn’t affect ranking, but it is an opportunity to incorporate a variety of factors that boost visibility and improve website authority. They provide a method to target a specific audience by providing additional information and increasing organic traffic. A blog post should be relevant to website content and serves further explanation of the desired topic. When creating a blog post, the content must address, resolve and provide relevant information. So throwing random stories and misleading the visitor will do more harm than good as Google monitors the time spent on a specific post. The algorithm assumes that if the user leaves quickly, the page hasn’t satisfied the searcher’s intent and will lower the authority accordingly.

There is no straight answer to this question. SEO is a long run, a test of endurance, discipline, and consistency. The strategy undoubtfully works, but the time frame of concrete results is a matter of dispute as it depends on many factors.

PageRank is a complex algorithm that uses several points to evaluate the website’s importance. Google’s “brain” is responsible for reading all the site metrics and deciding how to rank accordingly. Although it is not visible to the public anymore, it’s still very much operational. Every SEO measure and optimization addresses PageRank to fulfill its standards. However, the most crucial element examined by PageRank is the quality and quantity of the links leading to a website.

Domain Authority (DA) is a metric for forecasting how frequently a domain will appear on search engine results pages. It is possible to examine the DA to understand how visitors view a specific website. It uses a score between 1 and 100, evaluating through 40 factors a potential search engine performance. The sheer complexity of the DA assessment makes it hard to define what a good or bad score is, but one thing is sure a website must have a better score than the competition to outperform.

Enhancing or improving a website according to search engine requirements to increase exposure and organic traffic is a process known as SEO, short for Search Engine Optimization. SEO is one of the best cost-effective digital marketing strategies for gathering organic leads that consists of multiple operations established to improve the website’s ranking.

SEO is a multidimensional discipline demanding all pieces of the puzzle to work in perfect symbiosis to produce results.

On-page SEO is the process that covers everything written or added onto the site pages along with the overall user experience. Google is continuously developing its ability to comprehend what is happening on a website page. On-page SEO aims to optimize website pages, allowing Google’s algorithm to scan through efficiently and understand the content. The algorithm will assess titles, graphics, relevant content, Internal and External hyperlinks, the HTML code, data structure, and how easy it is to navigate.

Maybe it is better to ask who doesn’t need SEO. Perhaps a tiny local grocery store with fruits and vegetables supplying a small part of a block is a perfect example. Everybody else needs SEO. Since buyer and consumer habits have changed immensely in the last 20 years with the internet evolution, the providers of services/products have no other option but to keep up with them. As a result, the internet has become a powerful, affordable, and necessary tool for advertising. It is so powerful, with limitless possibilities, that a company can have the same amount of exposure as a brand in a Super Bowl commercial, spending incomparably less money. These benefits have created massive competition among businesses, and everyone is trying to get their share. As a result of that number of competing offers, search engines have raised the bar by constantly adding new standards to allow only the most quality websites to rank well. The standards have become so complex that they are responsible for creating an entirely new niche of SEO-providing services. So nowadays, entrepreneurs with serious intentions and success on their minds have the task of finding a trustworthy, reliable, and competent SEO agency. Otherwise, it risks entangling in a vast subject, thus spending less time working on a primary goal, business development.